Feb 9, 2022
From theatre to journalism and now branded entertainment, Gabor
Harrach has never been afraid to reinvent himself. A content
marketing consultant, Gabor has spent years helping global brands
build content portfolios that speak entertain, and inspire as much
as they drive business impact.
Gabor builds content studios for global brands and media companies
and is widely recognized as a key contributor to the global success
of Red Bull Media House and Corona Studios. With precisely crafted
and executed content strategies, he’s an expert at building bridges
between the worlds of advertising and entertainment and connecting
brands with audiences across platforms.
In this episode of Masters of Storytelling, discover what Gabor
considers the best school of storytelling, the role of
entertainment in creating branded engagement, and how community-led
storytelling has helped power Corona Beer’s rise from the seventh
to the number one most valuable beer brand in the world.
For more information about Gabor:
https://bit.ly/34hlgg5
For more information and to buy The Art of Branded Entertainment: https://amzn.to/3HGsA2Y
For more information about Corona Studios:
https://bit.ly/3rx4Bh2
For more information on BRC:
https://bit.ly/3B4RDKB
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